MSBA-BA Program
Learn from corporate advisors in the MSBA-BA program.
Why Pursue a Career in Business Analytics?
There is a growing need for data scientists and business analysts.
What is Business Intelligence & Analytics?

Learn About Business Analytics

Why business analytics?


In 2015, demand for analytics expertise across a range of occupations saw significant growth. According to Forbes, the median salary for professionals with big data expertise is $103,000 a year.

How Analytics Impacts Business Decisions

Analytics is the scientific process of harnessing analytic techniques and technologies to transform raw data into useful information for better business decisions. How are data analysts different from business analysts?

Study Business Analytics

Build synergistic partnerships with the business community, interact with corporate sponsors who serve as advisors for the CBIA program.  Gain a working knowledge and hone your skills in business analytics by enrolling in the MSBA-BA program.

Events and Highlights

Ingersoll-Rand Endowed Lecture SeriesMr. Jack Levis

March 21, 2017 (Tuesday)

4 p.m. at New Classroom Building 220

5:15 p.m. Reception at Durham Hall 260

Senior Director, Industrial Engineering, UPS
Mr. Jack Levis will speak about how UPS uses data analytics to achieve business advantage through optimization.
In particular, he will share his experiences in implementing UPS’s award winning dispatch optimization tool ORION (ORoad Integrated Optimization and Navigation), which is saving $300M to $400M annually, in part due to a reduction of about 185 million miles driven per year by delivery personnel.



Business Intelligence & Healthcare Analytics Symposium

Business Intelligence & Healthcare Analytics Symposium

Saturday, April 1 at 9:00 am -7:00 pm

Location: Virginia Tech Carilion School of Medicine & Research Institute,

2 Riverside Circle, Roanoke VA 24016

Carilion Clinic and the Virginia Tech Center for Business Intelligence & Analytics in the Pamplin College of Business invite you to join healthcare thought leaders, practitioners and researchers to discuss and learn how to leverage analytics to make strategic, data-driven decisions across the continuum of care and improve patient and operational outcomes.

 Please join us on Saturday, April 1, 2017, 9:00 am – 7:00 pm at the Virginia Tech Carilion Research Institute in Roanoke for a day of exploring the value and applications of analytics to healthcare. 

 The quantity of healthcare data is growing at an astounding rate, bringing with it a host of technical, compliance and governance challenges, but also some amazing opportunities to improve healthcare operations.

 Symposium speakers will discuss how advanced analysis of healthcare data can drive more effective, efficient and personalized care while also delivering better business and patient outcomes.

Topics include:

  • Macroeconomic forces affecting healthcare
  • Workflow management data and improvements in care
  • Innovative disease management and treatment protocols
  • Valuing healthcare IP with analytics
  • NLP techniques and analytics applications
  • Big data and community healthcare
  • Data governance and the security and legal aspects of data sharing


9:00 – 10:00        Registration, Coffee, Exhibits & Networking

10:00 – 10:15     Welcome – Dr. Stephen Morgan, SVP and CMIO, Carilion Clinic

10:15 – 11:30     Keynote and Panel Discussion

11:30 – 12:40     Lunch, Networking and Exhibits

1:00 – 1:55          Keynote

2:00 – 4:00          Multiple Panel Discussions

4:00 – 5:30          Healthcare AppJam student competition using HoloLens sponsored by Avanade

5:30 – 7:00          Networking & Refreshments

Register below  Directions and lodging information provided upon registration.

Healthcare Appjam

Sponsored by Avanade

Due date for video and description due March 15th (Deadline for team registration is March 10th )

Please submit information to

2016 Analytics Symposium

 The 2016 Analytics Symposium sponsored by Deloitte was held Wednesday, September 28 from 12:30pm – 5pm at the Haymarket Theatre, Squires Student Center.  See details from last year’s symposium below.

This event was offered through WebEx.  Click below to see videos of the event.


SEM of Service Quality

Award Winning Research in Healthcare Analytics

CBIA faculty member Robin Russell’s article published last year won the Gryna Award from the American Society for Quality (ASQ).  From the ASQ website, “Founded in 2010, the Gryna Award is presented for the paper, published in the preceding year, that the committee decides has made the largest single contribution to the extension and knowledge of the philosophy, principles or methods of quality management.”

All students & disciplines invited

Rapid developments in the use of augmented and mixed reality devices provide limitless opportunities to improve healthcare. Wider access to diagnostics, delivery, training and surgical outcomes are just some of the possibilities.

Microsoft’s HoloLens can dynamically mix the digital and natural environments. The device enables interaction with holograms as if they were in the same space.

Learn more about how to get involved in a an exciting effort to apply HoloLens capabilities to real world healthcare needs at an informational session on 2/21.  On March 6 multidisciplinary teams will  each submit a description of their proposed solution and a YouTube video.  A small group of teams will be selected and will be loaned a Microsoft HoloLens 3-D to further develop their concept for final selection.


Sponsored by: Avanade, Virginia Tech: Discover Analytics Center, Technology-enhanced Learning and Online Strategies, Center for Human Computer Interaction


Watson Internet of Things Platform Workshop

Wednesday, October 12, 5pm – 8pm

Learn to deploy your first IoT app on the cloud through hands-on training.  Reserve your space in the Watson Internet of Things Platform workshop.

New Sponsors for MSBA-BA Program

Carilion Clinic, Hewlett Packard Enterprise and Beyer Automotive Group are collaborating with CBIA to provide capstone projects for the MSBA-BA program.  Learn more about our corporate sponsors here.

Learn about the MSBA-BA program here.

Faculty Research


Healthcare Research

Healthy Predictions-Cover

Healthy Predictions? Questions for Data Analytics in Healthcare

Janine S. Hiller

American Business Law Journal

Volume 53, Issue 2, pages 251-314, Summer 2016


Text Analytics

An Integrated Text Analytic Framework Cover

An Integrated Text Analytic Framework for Product Defect Discovery

Alan S. Abrahams, Weiguo Fan, G. Alan Wang, Zhongju (John) Zhang and Jian Jiao

Production and Operations Management

Volume 24, Issue 6, pages 975-990


Operational Analytics

Decision Support Systems cover

A Decision Support System for Patient Scheduling in Travel Vaccine Administration

Alan S. Abrahams, Cliff T. Ragsdale

Decision Support Systems

Volume 54, Issue 1, pages 215-225

Upcoming Events:


  • SAS Workshop for MSBA-BA students: August 16 – 19 
  • Classes Begin: August 22 

Analtyics Resources

Guided Exploration. Automated predictive analysis. Effortless dashboard creation.  

How are Virginia Tech students and faculty benefiting from Watson Analytics software?

Pamplin College of Business

Quality Analytics Consortium

The Quality Analytics Consortium (QAC) is an industrial affiliate program that synergistically connects organizations with leading business analytics research faculty and students within the Pamplin College of Business.

deloitte university press

Deloitte University Press publishes original articles, reports, and periodicals that provide insights for businesses, the public sector, and NGOs.

Driving better business decisions through analytics….

Contact Us

For questions regarding the Center for Business Intelligence and Analytics, please complete the following fields and someone will get back to you as soon as possible.

Not readable? Change text.